Titlebook: Measuring the Impact of Online Media on Consumers, Businesses and Society; Kejo Starosta Book 2022 The Editor(s) (if applicable) and The A

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Measuring the Impact of Online Media on Consumers, Businesses and Society978-3-658-36729-9Series ISSN 2523-8620 Series E-ISSN 2523-8639

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Approaching Tourism as a Driver for Research on International Relations also important pillars of this thesis. This is because tourism research inherently deals with international relations. Many studies have confirmed the strong relationship between the tourism sector and the rest of the economy.

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Case Studies on the Online Tourism Marketplaceyses the impact of German-speaking online media on tourist arrivals in Europe, while the second enhances the predictive power of sentiment indices with the help of a classification of emotions. These two case studies mark the starting point of the research work of this thesis.

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