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Titlebook: Measuring Electronic Word-of-Mouth Effectiveness; Developing and Apply Wolfgang Weitzl Book 2017 Springer Fachmedien Wiesbaden 2017 Reliabi

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發(fā)表于 2025-3-21 17:28:57 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Measuring Electronic Word-of-Mouth Effectiveness
副標題Developing and Apply
編輯Wolfgang Weitzl
視頻videohttp://file.papertrans.cn/629/628179/628179.mp4
概述Publication in the field of economic science.Includes supplementary material:
圖書封面Titlebook: Measuring Electronic Word-of-Mouth Effectiveness; Developing and Apply Wolfgang Weitzl Book 2017 Springer Fachmedien Wiesbaden 2017 Reliabi
描述.Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries..
出版日期Book 2017
關鍵詞Reliabilty; Validity; Generalizability; Online Information Recipients; Trust
版次1
doihttps://doi.org/10.1007/978-3-658-15889-7
isbn_softcover978-3-658-15888-0
isbn_ebook978-3-658-15889-7
copyrightSpringer Fachmedien Wiesbaden 2017
The information of publication is updating

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Wolfgang Weitzlaware of how OSINT resources can be used in conducting social engineering attacks.?.Open Source Intelligence Methods and Tools. takes a practical?approach and lists hundreds of OSINT resources that can be used 978-1-4842-3212-5978-1-4842-3213-2
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apply to ABAP program design.Provides the basics for creating component design diagrams.Teaches how to incorporate design patterns in ABAP programs.What You’ll Learn.Write ABAP code using the object-oriented model as comfortably and easily as using the procedural model.Create ABAP design diagrams b
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Wolfgang Weitzlng you to machine learning with OBIEE.?.What You Will Learn?.See machine learning in OBIEE?.Master the fundamentals of machine learning and how it pertains to BI and advanced analytics?.Gain an introduction to Oracle R Enterprise.Discover the practical considerations of implementing machine learning
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