Titlebook: Mastering Marketing; Douglas Foster Textbook 1982Latest edition Macmillan Publishers Limited 1982 business.management.marketing

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finale

Talkative

紀(jì)念

Introduction to Marketing, nonsense appearing in print seems to increase in direct proportion to the fashionable rating of the technique. Yet, stripped of all jargon, marketing is simply the total commercial activity of an enterprise (excluding purchasing). Put another way, it is concerned with the ‘our Ps’ of product, price, promotion and place.

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https://doi.org/10.1007/978-1-349-86072-2business; management; marketing

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Macmillan Master Series (Business)http://image.papertrans.cn/m/image/625481.jpg

Guaff豪情痛飲

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Firefly

,Marketing’s Role in Management,intra-dependence of all managerial decisions and action. No one management discipline is omnipotent. All are co-equals though sometimes, according to the nature and needs of a business, one activity might have to be the leader. The discontinuities of modern business environment have forced many exec