Titlebook: Marketing to the Aging Population; Strategies and Tools George P. Moschis Book 2022 The Editor(s) (if applicable) and The Author(s), under

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Marketing Travel & Leisure Services, older consumers; it offers in a condensed format recommendation for marketing strategies (segmentation, target selection and positioning), as well as programs/tactics (product development, promotion, pricing and distribution) for travel and leisure services in general, as well as for four types of

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Looking Ahead,ging customers. Because older consumers differ from younger consumers, as well as because of the increasing diversity in the older population associated with increasing age, global marketers would have to better understand their aging customers in order to better address their needs. This chapter ha