Titlebook: Marketing to the Aging Population; Strategies and Tools George P. Moschis Book 2022 The Editor(s) (if applicable) and The Author(s), under

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書目名稱Marketing to the Aging Population影響因子(影響力)




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書目名稱Marketing to the Aging Population網(wǎng)絡(luò)公開度




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insightful

Effectual Marketing Strategies and Tactics,(1) Results of studies that explicitly suggest certain marketing strategies and tactics, (2) information presented in earlier chapters that support certain marketing actions, and (3) anecdotal evidence that supports the effectiveness of certain marketing strategies and tactics.

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領(lǐng)先

Understanding the Needs of Older Consumers,er presents information based on research and aging theories from various disciples to help the reader understand reasons for differences in behaviors of people in various age groups and cohorts. To help practitioners understand the importance of these changes for business practice, examples of implications of these changes are also presented.

音樂戲劇

Overview of Older Consumer Behavior,’s psychological states—i.e., needs, attitudes, motives, and values, which in turn affect his or her consumer behaviors. Theories from various disciplines and research findings of studies on older consumers are used to explain observed differences in older consumers’ behavior.

MELD

GEST

Marketing Insurance,es are in educating consumers, developing a wide variety of policies, and pricing them “à la carte”. Establishing a trusting personal relationship between the older consumer and the company’s sales associate is crucial in helping older people understand the various options and in cross-selling multiple policies.

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deficiency

Overview of Older Consumer Behavior,e large and diverse older consumer market. It requires understanding how older consumers differ from younger consumers, and most importantly the reasons consumer needs and behaviors differ between the older generations, as people become increasingly heterogeneous with age in later life. The informat