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Titlebook: Marketing in the Emerging Markets of Latin America; Marin Marinov Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Limited

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書(shū)目名稱Marketing in the Emerging Markets of Latin America
編輯Marin Marinov
視頻videohttp://file.papertrans.cn/625/624465/624465.mp4
圖書(shū)封面Titlebook: Marketing in the Emerging Markets of Latin America; Marin Marinov Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Limited
描述Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
出版日期Book 2005
版次1
doihttps://doi.org/10.1057/9780230511859
isbn_softcover978-1-349-52437-2
isbn_ebook978-0-230-51185-9
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2005
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Latin American Consumer Markets and Marketing,ifferences in ethnicity, language and climate, Latin America can be viewed as a rich mosaic that produces a variety of consumption behaviors and different ways of adjusting to events that affect the region.
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Concluding Remarks,s from gaining power. The differences between the countries in size, human power and natural factor endowments created divergent forces and resulted in today’s economic and market heterogeneity in the region.
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