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Titlebook: Marketing at the Confluence between Entertainment and Analytics; Proceedings of the 2 Patricia Rossi Conference proceedings 2017 The Editor

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發(fā)表于 2025-3-21 17:37:59 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Marketing at the Confluence between Entertainment and Analytics
副標題Proceedings of the 2
編輯Patricia Rossi
視頻videohttp://file.papertrans.cn/625/624402/624402.mp4
概述Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress.Provides solid research methodology, theory and practice in marketing.Includes topics such
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Marketing at the Confluence between Entertainment and Analytics; Proceedings of the 2 Patricia Rossi Conference proceedings 2017 The Editor
描述This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars,?and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the?.Journal of the Academy of Marketing Science (.JAMS.)?.and.?AMS Review..?Volumes are edited by leading scholars and practitioners across a wide range of subject
出版日期Conference proceedings 2017
關鍵詞Academy of Marketing Science; World Marketing Congress; International Marketing; Marketing Analytics; Ma
版次1
doihttps://doi.org/10.1007/978-3-319-47331-4
isbn_softcover978-3-319-83713-0
isbn_ebook978-3-319-47331-4Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Popy Rufaidahthe power of persons. But the power in each case is not merely the power of a bulldozer, for a bulldozer’s power is physical. The power of psychiatrists and judges is of a different kind, because they are empowered and empower. In other words, theirs is a social power. To a large extent, the issues
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Leonidas C. Leonidou,Bilge Aykol,Thomas A. Fotiadis,Paul Christodoulidesescribe and interact with easily, could be like a friend, a protector, a teacher, a confidant, or a trouble maker. You are able to hear its words or thoughts with your mind. Your experience is vivid and real and often meaningful, but no one else can see or hear or interact with it the way that you d
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Joy Parkinson,Sharyn Rundle-Thiele,Margaret Allman-Farinelliinstructed to do so. The results indicated that this strategy can produce reliable improvements in recall and recognition performance. However, experiments which have collected ‘introspective’ reports on the techniques employed in remembering have found that subjects spontaneously use mental imagery
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