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Titlebook: Marketing and Property People; Owen A. Bevan Textbook 1991Latest edition Owen Bevan 1991 business.consumer.management.marketing.organizati

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發(fā)表于 2025-3-21 16:18:46 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Marketing and Property People
編輯Owen A. Bevan
視頻videohttp://file.papertrans.cn/625/624392/624392.mp4
叢書名稱Building and Surveying Series
圖書封面Titlebook: Marketing and Property People;  Owen A. Bevan Textbook 1991Latest edition Owen Bevan 1991 business.consumer.management.marketing.organizati
描述This book aims to show how intelligent interpretation of the principles of marketing in the context of the property world can lead to the enhancement of competitive advantage. The coverage and treatment will appeal to a broad range of reader - from the student of surveying, estate agency, valuation, business management and marketing to practising professionals working at all levels in firms and practices.
出版日期Textbook 1991Latest edition
關(guān)鍵詞business; consumer; management; marketing; organization; science and technology; service; service managemen
版次1
doihttps://doi.org/10.1007/978-1-349-21597-3
copyrightOwen Bevan 1991
The information of publication is updating

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發(fā)表于 2025-3-21 22:57:44 | 只看該作者
Marketing Principles,marketing. This chapter sets out to introduce the fundamental nature of the marketing discipline as being central to the well being and continued existence of an enterprise. It then considers some of the basic concepts within the discipline and relates them to practice with the property profession.
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發(fā)表于 2025-3-22 03:34:39 | 只看該作者
Consumers and their Influences,other locations, in particular to Newport, where its growth – and subsequent contraction – provides an interesting study in consumer perception and in the attitudes of the ‘establishment’ professional firms.
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Service Management,Seated at my table in the local steak house I was approached by the waiter who asked ’ How would you like your steak, Sir?
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發(fā)表于 2025-3-23 09:24:12 | 只看該作者
Commercial Property People and their Products,At a recent seminar held in London for the benefit of their staff, by a leading London firm of chartered surveyors, the principal speaker was the chairman of a publicly quoted development company.
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