書目名稱 | Marketing and American Consumer Culture |
副標(biāo)題 | A Cultural Studies A |
編輯 | Arthur Asa Berger |
視頻video | http://file.papertrans.cn/625/624389/624389.mp4 |
概述 | Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume.Offers an extensive set of visual aids and illustrations.Composed in the author‘s signatur |
圖書封面 |  |
描述 | This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. ?It is written in an accessible style and has numerous drawings by the author to give it more visual interest.. |
出版日期 | Book 2016 |
關(guān)鍵詞 | Marketing and Semiotics; Consumer Culture; Advertising; Critical Discourse Theory; Marketing and Social |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-47328-4 |
isbn_softcover | 978-3-319-83712-3 |
isbn_ebook | 978-3-319-47328-4 |
copyright | The Editor(s) (if applicable) and The Author(s) 2016 |