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Titlebook: Marketing Wisdom; Kartikeya Kompella Book 2019 Springer Nature Singapore Pte Ltd. 2019 Marketing Theory.Marketing Concepts.Marketing Appli

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發(fā)表于 2025-3-21 19:44:21 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Marketing Wisdom
編輯Kartikeya Kompella
視頻videohttp://file.papertrans.cn/625/624387/624387.mp4
概述Highlights new-gen ideas based on established principles.Enables readers to familiarize themselves with essential marketing concepts without reading an entire book on each topic.Presents the latest re
叢書名稱Management for Professionals
圖書封面Titlebook: Marketing Wisdom;  Kartikeya Kompella Book 2019 Springer Nature Singapore Pte Ltd. 2019 Marketing Theory.Marketing Concepts.Marketing Appli
描述.This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.? This has served to enhance the content and put it in the readers’ current context.? .It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking..
出版日期Book 2019
關(guān)鍵詞Marketing Theory; Marketing Concepts; Marketing Applications; Marketing Wisdom; Marketing Principles; Bra
版次1
doihttps://doi.org/10.1007/978-981-10-7724-1
isbn_softcover978-981-13-4283-7
isbn_ebook978-981-10-7724-1Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightSpringer Nature Singapore Pte Ltd. 2019
The information of publication is updating

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Don Peppers,Martha Rogersgh the efforts of labor unions, by 1968 more than two-thirds of the labor force in U.S. industry was covered by group life and health insurance plans mostly provided (as fringe benefits) by employers. Today the proportion is even higher, and the establishment of national health insurance, to be spon
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Richard Owenpeople with “serious mental illness” who require mental health care. In fact, the vast majority of persons who now receive and who should seek such care suffer from emotional problems rather than from distinct “mental illness.” NHI must provide full coverage for care for these persons. Thus, a recen
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Erich Joachimsthaler,Agathe Blanchon-Ehrsam,Markus Zinnbauerogy clinicians and researchers, perhaps having been introduced to large minicomputers for research purposes during graduate school, have been using computers for the administration and scoring of questionnaires since the early to mid 1980s. Computers are well-established technology in that field. Un
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Jagdish N. Sheth,Rajendra S. Sisodiaate of Alabama had a “right” to treatment (.. ., 1971). Among the judicial prescriptions to protect this right was a general format for treatment plans (.. ., 1972). The decision applied only to Alabama, but it set national standards for treatment of involuntary patients, and by extension, psychiatr
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Matt Watkinsonof direct health costs, the utilization of health services. Instruments assessing health services use rely on patient self-report, allowing bias and methodological challenges. However, the majority of health services instruments do not include mental health services. Few instruments have been develo
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Neil Baker,John Simmonscterize uncertainty around the decision problem for decision makers. This chapter provides an introduction to these methods, focusing on trial-based statistical techniques and economic modeling methods for the purpose of health economic analysis. This chapter describes some differences between the m
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