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Titlebook: Marketing Tourist Destinations in Emerging Economies; Towards Competitive Ishmael Mensah,Kandappan Balasubramanian,S. Mostaf Book 2022 The

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發(fā)表于 2025-3-21 17:34:51 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Marketing Tourist Destinations in Emerging Economies
副標(biāo)題Towards Competitive
編輯Ishmael Mensah,Kandappan Balasubramanian,S. Mostaf
視頻videohttp://file.papertrans.cn/625/624382/624382.mp4
概述Examines the issue of crisis management in emerging tourist destinations.Explores the use of new marketing concepts such as digital marketing, collaborative marketing, and green marketing.Provides a t
叢書名稱Palgrave Studies of Marketing in Emerging Economies
圖書封面Titlebook: Marketing Tourist Destinations in Emerging Economies; Towards Competitive  Ishmael Mensah,Kandappan Balasubramanian,S. Mostaf Book 2022 The
描述.While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe?normally?don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks,?emerging destinations need?well-coordinated management and marketing strategies.?However, most texts on tourism destination marketing reflect destinations in more advanced countries.?.This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.?.Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, res
出版日期Book 2022
關(guān)鍵詞Developing economies; Tourism; Destination branding; smart destinations; branding
版次1
doihttps://doi.org/10.1007/978-3-030-83711-2
isbn_softcover978-3-030-83713-6
isbn_ebook978-3-030-83711-2Series ISSN 2730-5554 Series E-ISSN 2730-5562
issn_series 2730-5554
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 21:48:22 | 只看該作者
Special Events and Destination Marketing Strategies in Emerging Economies in Asiaing organizations craft destination marketing strategies that use sporting events as catalysts. Based on the literature reviews, it is found that individuals participating in sporting activities are vital for the host destination as the possibility of spreading positive word of mouth is the most beneficial long-term impact of the sporting event.
板凳
發(fā)表于 2025-3-22 02:25:54 | 只看該作者
Destination Distribution Systems and Travel Disintermediation in Emerging Economieseconomies has not been well explained. Consequently, this chapter explores the state of the tourism distribution system and online distribution intermediaries in emerging economies. In so doing, the chapter discusses online travel agencies and disintermediation in emerging economies as well as the challenges of distribution systems.
地板
發(fā)表于 2025-3-22 08:16:18 | 只看該作者
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發(fā)表于 2025-3-22 12:21:20 | 只看該作者
2730-5554 g, collaborative marketing, and green marketing.Provides a t.While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe?normally?don’t have to contend with.
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發(fā)表于 2025-3-22 13:10:03 | 只看該作者
Nature and Scope of Destination Marketing in Emerging Economiespts of tourist destination, destination marketing, destination marketing mix, DMOs and emerging economies are reviewed, followed by an overview of the prospects and challenges of destination marketing in emerging economies.
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發(fā)表于 2025-3-22 19:12:41 | 只看該作者
Competitiveness of Emerging Economies as Tourist Destinations destination competitiveness, comparative and competitive advantage of emerging destinations, the competitiveness of tourist destinations in emerging economies, and the factors influencing the competitiveness of emerging destinations.
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發(fā)表于 2025-3-23 01:00:05 | 只看該作者
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發(fā)表于 2025-3-23 03:23:26 | 只看該作者
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發(fā)表于 2025-3-23 05:34:34 | 只看該作者
The Progress of ICT Applications in Destination Marketing in Emerging Economies create new markets for the industry to survive from this pandemic and contribute towards the development of emerging economies, as tourism is one of the most dynamic contributors to the development of an economy.
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