Titlebook: Marketing Tourism and Hospitality; Concepts and Cases Richard George Textbook 20211st edition The Editor(s) (if applicable) and The Author(

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The Tourism and Hospitality Marketing Environmentand legal factors. The main national, regional, and global tourist flows are then analysed. Finally, environmental scanning as a method for responding to these factors is considered. The chapter’s in-depth case study analyses the business environment in which a cruise liner company, ., operates.

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Tourism Distributionstribution channels in the industry. The chapter concludes with a discussion of the factors that influence the selection of an appropriate distribution channel. The chapter’s in-depth case study applies the principles of distribution (or place) to ., in Mumbai, India.

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