Titlebook: Marketing Strategy and Management; Michael J. Baker Textbook 1992Latest edition Michael J. Baker 1992 Distribution.market segmentation.mar

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Distribution and Sales PolicyThe issues to be addressed in Chapter 16 include:

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Textbook 1992Latest editionhe more experienced practitioner with a working knowledge of the subject. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix

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e or for the more experienced practitioner with a working knowledge of the subject. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the mar