Titlebook: Marketing Solutions to the Challenges of a VUCA Environment; Proceedings of the 2 Anna Zarkada Conference proceedings 2024 The Editor(s) (i

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The Ever-Evolving Landscape of Marketing Research for Air Transport and Tourismrism stakeholders to align to the changing needs of their customers in the evolving digital landscape, which is becoming fertile ground for environmentally conscious travel practices and innovative green strategies.

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Schlemms-Canal

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The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)The chapter further explores the evolution of virtual worlds, particularly focusing on the business opportunities presented by Augmented Reality (AR) and Virtual Reality (VR) technologies, and the potential of the metaverse to revolutionize digital marketing and reshape industries.

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Conference proceedings 2024sium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volat

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Conference proceedings 2024t challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment..

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