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Titlebook: Marketing Issues in Transitional Economies; Rajeev Batra Book 1999 Springer Science+Business Media New York 1999 Distribution.Import.Promo

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發(fā)表于 2025-3-21 16:26:41 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Marketing Issues in Transitional Economies
編輯Rajeev Batra
視頻videohttp://file.papertrans.cn/625/624358/624358.mp4
圖書封面Titlebook: Marketing Issues in Transitional Economies;  Rajeev Batra Book 1999 Springer Science+Business Media New York 1999 Distribution.Import.Promo
描述As the markets in transitional economies open and grow, majorchallenges and opportunities arise for multinational firms enteringthese markets, local firms facing these new competitors, andpolicymakers seeking to increase the ability of all firms to competefairly and efficiently. Yet despite the important questions transitioneconomies pose for policymakers and companies seeking to enter andcompete in these new markets, there has been a relative absence ofsystematic research on these concerns. .This book seeks to fill a gap in the existing literature by offering apioneering and comprehensive examination of issues that have developedas markets in transitional economies become more deregulated and open.The countries discussed include China, the Czech Republic, Hungary,India, Poland, Romania, Russia, South Africa and South Korea. Thetopics covered are divided into five main sections, and the individualchapters are written by some of the world‘s leading academic expertson these issues. Most of the authors draw from freshly-collected datain new studies of consumers and/or firms in transitional economies.After an opening section which discusses the marketing issues andchallenges multinatio
出版日期Book 1999
關鍵詞Distribution; Import; Promotion; branding; economy; marketing
版次1
doihttps://doi.org/10.1007/978-1-4615-5009-9
isbn_softcover978-1-4613-7275-2
isbn_ebook978-1-4615-5009-9
copyrightSpringer Science+Business Media New York 1999
The information of publication is updating

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A Comparative Study of Distribution and Promotion Strategies used by Multinational Versus Local Compamiliar sight in downtown streets of Warsaw, Budapest, Prague and Bucharest (Brucan 1992). Many U.S.-based fast-food restaurants have set franchises in these countries that are doing flourishing business catering to the foreign tourists as well as the locals, who are eager to experience a piece of Western style living.
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s, local firms facing these new competitors, andpolicymakers seeking to increase the ability of all firms to competefairly and efficiently. Yet despite the important questions transitioneconomies pose for policymakers and companies seeking to enter andcompete in these new markets, there has been a r
地板
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Value Priorities and Consumer Behavior in a Transitional Economyte and of a privileged minority of its population embrace the needs of a wider population. Clearly, although many transitional economies have a long way to go, the economic importance of these countries is growing rapidly.
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Resolving Consumption Disagreements in Mainland Chinese Families: An Inter-Generational Comparisonlly-loaded behavior; and attributing a particular course of action to external causes (Spiro 1983). These conflict resolution strategies follow an individualistic orientation that approaches family disagreement within a dyadic power struggle context. They also emphasize rationality, a dominant core value of the North American culture.
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An Examination of the Dimensions of Market Orientation in the Polish Retail Sector997). Of all of the Polish state industries to be privatized, retailing was the first. By 1998, the Polish Ministry of the Treasury estimated that close to 100 percent of retail firms in Poland were privately owned.
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