Titlebook: Marketing Identities Through Language; English and Global I Elizabeth Martin Book 2006 Palgrave Macmillan, a division of Macmillan Publishe

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書目名稱Marketing Identities Through Language影響因子(影響力)




書目名稱Marketing Identities Through Language影響因子(影響力)學(xué)科排名




書目名稱Marketing Identities Through Language網(wǎng)絡(luò)公開度




書目名稱Marketing Identities Through Language網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Marketing Identities Through Language被引頻次




書目名稱Marketing Identities Through Language被引頻次學(xué)科排名




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書目名稱Marketing Identities Through Language年度引用學(xué)科排名




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書目名稱Marketing Identities Through Language讀者反饋學(xué)科排名

陶醉

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978-1-349-52600-0Palgrave Macmillan, a division of Macmillan Publishers Limited 2006

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Seducing the French with Americana,arious categories (for example, landscapes, celebrities, lifestyles, fiction television and movie characters, symbols, and other representations of American culture). It will be demonstrated that, whereas some anti-American sentiment has been expressed over the years (in the writings of some French

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Adaptations for the French Market,t commonly used in French advertising as reported in the literature (for example, Biswas, Olsen and Carlet, 1992; Zandpour, Chang, and Catalano, 1992; Taylor, Hoy, and Haley, 1996). The final section of this chapter illustrates how multinational corporations are adapting their advertising for the Fr

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