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Titlebook: Marketing Horizons: A 1980‘s Perspective; Proceedings of the 1 Venkatakrishna V. Bellur Conference proceedings 2015 The Editor(s) (if appli

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書目名稱Marketing Horizons: A 1980‘s Perspective
副標題Proceedings of the 1
編輯Venkatakrishna V. Bellur
視頻videohttp://file.papertrans.cn/625/624352/624352.mp4
概述Includes the full proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference.Includes contributions related to customer behavior, industrial marketing, international marketing, marke
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Marketing Horizons: A 1980‘s Perspective; Proceedings of the 1 Venkatakrishna V. Bellur Conference proceedings 2015 The Editor(s) (if appli
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled .Marketing Horizons: A 1980‘s Perspective...
出版日期Conference proceedings 2015
關(guān)鍵詞Academy of Marketing Science; Customer Behavior; Industrial Marketing; International Marketing; Marketin
版次1
doihttps://doi.org/10.1007/978-3-319-10966-4
isbn_softcover978-3-319-38553-2
isbn_ebook978-3-319-10966-4Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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A Theory of Acquisition Motivation and a Pilot Investigation, resultant intrinsic tendency to acquire an object. A pilot investigation which yields empirical support for the theory is reported. Finally, the implications of the theory for marketing strategy are discussed.
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