Titlebook: Marketing Food Brands; Private Label versus Ranga Chimhundu Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 private food bra

hector

書目名稱Marketing Food Brands影響因子(影響力)




書目名稱Marketing Food Brands影響因子(影響力)學科排名




書目名稱Marketing Food Brands網絡公開度




書目名稱Marketing Food Brands網絡公開度學科排名




書目名稱Marketing Food Brands被引頻次




書目名稱Marketing Food Brands被引頻次學科排名




書目名稱Marketing Food Brands年度引用




書目名稱Marketing Food Brands年度引用學科排名




書目名稱Marketing Food Brands讀者反饋




書目名稱Marketing Food Brands讀者反饋學科排名

得意牛

Book 2018ods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and support

不可接觸

Private Label and Manufacturer Brand Coexistence,ufacturer brands. In this regard, the focus is on retail concentration and its impact on private label performance, and on the strategic dependency between private label and manufacturer brands, as well as on the relevance of power to the coexistence of the two types of brands.

BIAS

妨礙

STALE

radiograph

impaction

Private Label and Manufacturer Brand Research Execution,procedures. Data collection issues are discussed first, and these include?techniques of data collection, secondary data, in-store category observation study, in-depth interviews and a pilot study; followed by?a discussion of data analysis procedures. Ethical considerations are also addressed.

前兆

ct innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands..978-3-030-09335-8978-3-319-75832-9

雪白

Introduction to Issues around Marketing Private Label and Manufacturer Brands,estion under investigation is: How do manufacturer brands and private labels coexist in FMCG/supermarket product categories in a grocery retail landscape characterised by high retail concentration, and how relevant is power to this coexistence??Power, in this regard, is the influence or control that the two types of brands have on each other.