Titlebook: Marketing Communications in Emerging Economies, Volume II; Conceptual Issues an Thomas Anning-Dorson,Robert E. Hinson,Ibn Kailan A Book 202

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書目名稱Marketing Communications in Emerging Economies, Volume II影響因子(影響力)學(xué)科排名




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書目名稱Marketing Communications in Emerging Economies, Volume II網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Marketing Communications in Emerging Economies, Volume II被引頻次




書目名稱Marketing Communications in Emerging Economies, Volume II被引頻次學(xué)科排名




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書目名稱Marketing Communications in Emerging Economies, Volume II讀者反饋學(xué)科排名

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Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix,dia and online platforms has also created a change in the ways markets consume media messages. An economic downturn brought by a global pandemic has also forced marketers to cut down advertising and promotional costs to guard organizational financial stability. Finally, and specifically to the Unite

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MOAT

Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19,d through corporate social responsibility initiatives. Consequently, firms make their target audience aware of their corporate social responsibility activities through communication efforts. However, there is an advocacy to adopt a strategic approach in corporate social responsibility communication.

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Focus-Words

Perception of Marketing Communication Practice: Evidence from Rural and Community Banks,s the perceptions and opinions of staff and customers on marketing communication strategies and practices employed by the selected Rural and Community Banks (RCBs) in Ghana. A multi-stage sampling technique was used in selecting the final 561 samples for the study from 10 regions of Ghana. Findings

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Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theoryefit of advertising to the marketing of goods and services has been acknowledged. Despite the growing importance of advertising recounted in literature, it seems there is little understanding of firm-level management issues and challenges affecting the performance of firms in the advertising industr

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Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries,oint-of-purchase promotions are used by marketers in an attempt to gain consumers’ attention and influence their purchases in emerging markets. However, the efficacy of point-of-purchase materials in emerging markets remains unexplored. Using the stimulus–organism–response as a theoretical base, thi