找回密碼
 To register

QQ登錄

只需一步,快速開始

掃一掃,訪問微社區(qū)

打印 上一主題 下一主題

Titlebook: Marketing Communication Policies; Rainer Busch,Margarete Seidenspinner,Fritz Unger Textbook 2007 Springer-Verlag Berlin Heidelberg 2007 Co

[復(fù)制鏈接]
查看: 20775|回復(fù): 35
樓主
發(fā)表于 2025-3-21 17:54:31 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Marketing Communication Policies
編輯Rainer Busch,Margarete Seidenspinner,Fritz Unger
視頻videohttp://file.papertrans.cn/625/624335/624335.mp4
概述Fundamental aspects of Marketing Communications explored.With comprehensive illustrations, cases, questions for discussion, and case solutions.Includes supplementary material:
圖書封面Titlebook: Marketing Communication Policies;  Rainer Busch,Margarete Seidenspinner,Fritz Unger Textbook 2007 Springer-Verlag Berlin Heidelberg 2007 Co
描述.By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies..
出版日期Textbook 2007
關(guān)鍵詞Communications Management; International Marketing; International Marketing Communications; Marketing; M
版次1
doihttps://doi.org/10.1007/978-3-540-37323-0
isbn_softcover978-3-642-07214-7
isbn_ebook978-3-540-37323-0
copyrightSpringer-Verlag Berlin Heidelberg 2007
The information of publication is updating

書目名稱Marketing Communication Policies影響因子(影響力)




書目名稱Marketing Communication Policies影響因子(影響力)學(xué)科排名




書目名稱Marketing Communication Policies網(wǎng)絡(luò)公開度




書目名稱Marketing Communication Policies網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Marketing Communication Policies被引頻次




書目名稱Marketing Communication Policies被引頻次學(xué)科排名




書目名稱Marketing Communication Policies年度引用




書目名稱Marketing Communication Policies年度引用學(xué)科排名




書目名稱Marketing Communication Policies讀者反饋




書目名稱Marketing Communication Policies讀者反饋學(xué)科排名




單選投票, 共有 1 人參與投票
 

0票 0.00%

Perfect with Aesthetics

 

0票 0.00%

Better Implies Difficulty

 

1票 100.00%

Good and Satisfactory

 

0票 0.00%

Adverse Performance

 

0票 0.00%

Disdainful Garbage

您所在的用戶組沒有投票權(quán)限
沙發(fā)
發(fā)表于 2025-3-22 00:19:09 | 只看該作者
http://image.papertrans.cn/m/image/624335.jpg
板凳
發(fā)表于 2025-3-22 02:38:10 | 只看該作者
https://doi.org/10.1007/978-3-540-37323-0Communications Management; International Marketing; International Marketing Communications; Marketing; M
地板
發(fā)表于 2025-3-22 07:19:43 | 只看該作者
978-3-642-07214-7Springer-Verlag Berlin Heidelberg 2007
5#
發(fā)表于 2025-3-22 10:40:49 | 只看該作者
tion. In his essay, Appadurai focuses on the phenomenon of ‘grassroots globalization’. He uses this term to describe movements that propel globalization from below, endorsing an emancipatory politics of globalization that can back up the counter vision of an international civil society. This counter
6#
發(fā)表于 2025-3-22 13:57:26 | 只看該作者
7#
發(fā)表于 2025-3-22 17:09:25 | 只看該作者
ed memories of victim-hood cannot be understood outside a global frame of reference. Memories of victimhood have become more contested with the emergence of ‘new transnational memory communities that appeal to regional connections and shared pasts’ in terms by the editors of this book.
8#
發(fā)表于 2025-3-23 00:20:32 | 只看該作者
9#
發(fā)表于 2025-3-23 04:44:12 | 只看該作者
10#
發(fā)表于 2025-3-23 07:26:10 | 只看該作者
, p. 128). More broadly, Brace and Geoghegan (2011), writing in the context of human geography, argue that climate change is encountered holistically, not just in how it is understood ‘top-down’ through the communication of scientific discourses but relationally at a local level:
 關(guān)于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務(wù)流程 影響因子官網(wǎng) 吾愛論文網(wǎng) 大講堂 北京大學(xué) Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點評 投稿經(jīng)驗總結(jié) SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學(xué) Yale Uni. Stanford Uni.
QQ|Archiver|手機版|小黑屋| 派博傳思國際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-13 03:27
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved
快速回復(fù) 返回頂部 返回列表
磴口县| 随州市| 浦城县| 安康市| 宾川县| 衡阳市| 嘉兴市| 鹤庆县| 酒泉市| 长宁区| 个旧市| 印江| 鸡东县| 云阳县| 金秀| 太谷县| 日照市| 浦县| 府谷县| 二连浩特市| 米易县| 阿坝县| 南华县| 惠水县| 蒲城县| 黎城县| 上杭县| 桂平市| 班玛县| 巴彦县| 广汉市| 改则县| 楚雄市| 库尔勒市| 磐安县| 炎陵县| 马鞍山市| 隆尧县| 揭阳市| 岢岚县| 攀枝花市|