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Titlebook: Marketing Channels and Supply Chain Networks in North America; A Historical Analysi Robert D. Tamilia,O. C. Ferrell,Karen Hopkins Book 2020

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發(fā)表于 2025-3-21 17:20:55 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Marketing Channels and Supply Chain Networks in North America
副標(biāo)題A Historical Analysi
編輯Robert D. Tamilia,O. C. Ferrell,Karen Hopkins
視頻videohttp://file.papertrans.cn/625/624334/624334.mp4
概述Provides an overview of the history of marketing channels in the U.S. from 1850 to the present.Examines the evolution of marketing and distribution into separate fields.Highlights developments in mark
叢書名稱SpringerBriefs in Business
圖書封面Titlebook: Marketing Channels and Supply Chain Networks in North America; A Historical Analysi Robert D. Tamilia,O. C. Ferrell,Karen Hopkins Book 2020
描述This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.?.A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing c
出版日期Book 2020
關(guān)鍵詞North America Railroads and marketing channels; Supply Chain History; Consumer and Retailer Cooperativ
版次1
doihttps://doi.org/10.1007/978-3-030-44870-7
isbn_softcover978-3-030-44869-1
isbn_ebook978-3-030-44870-7Series ISSN 2191-5482 Series E-ISSN 2191-5490
issn_series 2191-5482
copyrightThe Author(s), under exclusive license to Springer Nature Switzerland AG 2020
The information of publication is updating

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發(fā)表于 2025-3-22 00:03:01 | 只看該作者
Book 2020rica. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.?.A general overview of developments in marketing channels will he
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發(fā)表于 2025-3-22 02:11:19 | 只看該作者
,Distribution Driven by Technology: 1900–1950,0s saw cars replacing electric street railways and finally, buses replacing trolleys as public transportation. The development of roads, radios, telephones, and other technology opened new frontiers for mass consumption. Physical distribution networks including warehousing, materials handling, and distribution centers become important.
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2191-5482 ent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing c978-3-030-44869-1978-3-030-44870-7Series ISSN 2191-5482 Series E-ISSN 2191-5490
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發(fā)表于 2025-3-23 02:24:45 | 只看該作者
f the Guermantes townhouse (tactile), the noise of a spoon against a plate in the Guermantes library (auditory), the feel of a starched napkin wiped against the mouth. For Proust, the senses of smell (‘l’odeur’) and taste (‘la saveur’) are the most stimulating, for they bear unremittingly ‘l’édifice
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發(fā)表于 2025-3-23 05:57:15 | 只看該作者
Robert D. Tamilia,O. C. Ferrell,Karen Hopkinseam in real places. Many of the writers had no other specific occupation than to muse, exercise what they considered to be their greater ‘sensibility’, wallow in their egocentrism, and then write about their personal past, unabashedly exploiting the use of the first-person-singular pronoun.
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