Titlebook: Marketing Brands in Africa; Perspectives on the Samuelson Appau Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive

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書目名稱Marketing Brands in Africa網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Marketing Brands in Africa讀者反饋學(xué)科排名

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The History and Evolution of Branding in Africa,branding in Africa from the prehistoric period until the modern day. The first traces of branding in Africa date back to the prehistoric period. However, ancient Egyptian civilisation was the first one to initiate numerous activities similar to contemporary branding: property marking, product differ

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亂砍

Marketing Oil and Gas Brands in Africay all face the challenge of negative brand image due to the controversial nature of their operations, notably their impact on the natural environment. How can oil and gas businesses use branding to negotiate these negative images and engender brand appeal in a competitive but controversial market? T

UNT

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Political Party Brand Management in Ghanaa are managing political brands architecture of party, candidate and policy brands in a far more sophisticated manner in order to meet the growing complexities of the political market. This chapter focuses on the party brand, where the traditional approach has been that ideology is at the centre, ha

BOOR

遺留之物

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Africa Is Not a Country: Rebranding and Repositioning Africa as a Continentsovereign nations. The prevalent perception about Africa is that of poverty, war, pestilence, and primitivity. However, with many opportunities being presented about the continent, especially its impending contribution to the global economy there is a need to question whether the prevalent perceptio