Titlebook: Marketing Aspects of International Business; Gerald M. Hampton,Aart P. Gent (Professor at Nijen Book 1984 Kluwer-Nijhoff Publishing 1984 A

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Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?, have been limited to individual national markets due to (1) the firm’s overriding belief in cultural sovereignty, (2) its subsidiary-oriented organizational style, and (3) its system of profit center measures (and accounting/control requirements). Such an approach even prevails in Europe, although

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Book 1984ty, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need f

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0924-4980 business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need f978-94-010-8990-6978-94-009-5646-9Series ISSN 0924-4980

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