Titlebook: Marketing 2.0; Strategies for Close Gerald Corbae,Jakob B. Jensen,Dirk Schneider Book 2003 Springer-Verlag Berlin Heidelberg 2003 Customer

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Introduction: The New World of Marketinglers become suitors for the purchasing power of customers. The automobile industry, for example, can produce nearly 20 million vehicles more than world markets demand. The worldwide overcapacity in the steel industry is larger than the entire US steel industry. This reversal — from scarce goods to s

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The Unknown Customer bringing about turbulent change, the nature of customer relationships and of customers themselves have changed. Clearly, demographics are changing. Populations are aging, the traditional family is being redefined, and people are getting married later in life — if ever. Demographics, though, are not

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Book 2003ustomer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sal