Titlebook: Marketing; Geoff Lancaster,Paul Reynolds Textbook 1998Latest edition Macmillan Publishers Limited 1998 Distribution.international marketin

掩飾

書目名稱Marketing影響因子(影響力)




書目名稱Marketing影響因子(影響力)學(xué)科排名




書目名稱Marketing網(wǎng)絡(luò)公開度




書目名稱Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Marketing被引頻次




書目名稱Marketing被引頻次學(xué)科排名




書目名稱Marketing年度引用




書目名稱Marketing年度引用學(xué)科排名




書目名稱Marketing讀者反饋




書目名稱Marketing讀者反饋學(xué)科排名

愚蠢人

,Marketing and the Organisation’s Micro- and Macro-environments, better help it in its marketing operations. In other words, these are elements which can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy as discussed in Chapter 1 is to make profits through satis

Ringworm

Customers and Marketing,s chapter, the need to adopt this approach stems from a number of factors, including increased competition, better-informed and educated customers and, perhaps most importantly, changing patterns of demand. Primarily it is the change in patterns of demand that has given rise to the need to segment m

構(gòu)成

Buyer Behaviour,g to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing’s goals be realised. Such an understanding of buyer behaviour works to the mutual advantage

Flatter

Marketing Information Systems and Forecasting,area of management, depends on and makes use of information more than any other management discipline. Information can be of great strategic value to the professional marketer, as well as contributing to tactical and more routine operational decision-making. Knowing what kind of information to obtai

流眼淚

Marketing Research,n-profit-based, is the identification and genuine satisfaction of customers’ needs and wants, more effectively and efficiently than the competition. The marketing concept can be defined as the key to achieving organisational goals and the marketing concept rests on market focus, customer orientation

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中止

Price,anisation the surplus is profit. Price is also important in ‘not for profit’ organisations where services or products are sold or dispensed. Here, the organisation must work within budget constraints, so that any revenues that might be accrued from the sale or dispensation of services must be within

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