Titlebook: Marketing: A Complete Guide; Malcolm McDonald,Martin Christopher,Margrit Bass Textbook 2003Latest edition The Editor(s) (if applicable) an

芳香一點(diǎn)

fidelity

假裝是我

HARP

adduction

Competitive analysisits response is judged by customers to be superior to that of its competitors. In other words, the development of marketing strategies must be based upon both customer satisfaction and competitive differentiation.

Awning

知識(shí)分子

Defining marketing objectives and strategiesogether. If we imagine the value proposition as an arched bridge connecting supplier and customer, we can ask ourselves ‘Why would either party want to engage with the other, and what would entice them to act to do so?’ This deceptively simple question raises a multitude of issues that combine to sh

scrutiny

Decline

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