Titlebook: Market Segmentation Analysis; Understanding It, Do Sara Dolnicar,Bettina Grün,Friedrich Leisch Book‘‘‘‘‘‘‘‘ 2018 The Authors 2018 Market Se

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書目名稱Market Segmentation Analysis影響因子(影響力)




書目名稱Market Segmentation Analysis影響因子(影響力)學(xué)科排名




書目名稱Market Segmentation Analysis網(wǎng)絡(luò)公開度




書目名稱Market Segmentation Analysis網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Market Segmentation Analysis被引頻次




書目名稱Market Segmentation Analysis被引頻次學(xué)科排名




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書目名稱Market Segmentation Analysis年度引用學(xué)科排名




書目名稱Market Segmentation Analysis讀者反饋




書目名稱Market Segmentation Analysis讀者反饋學(xué)科排名

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Step 2: Specifying the Ideal Target Segmentrly stages of the market segmentation analysis. This chapter discusses how such a conversation can be facilitated. The outcome of this process directly informs the subsequent, more technical steps of the process. A checklist is offered to guide organisations through some of the key questions they may wish to ask at this stage.

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Book‘‘‘‘‘‘‘‘ 2018ractical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.

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https://doi.org/10.1007/978-981-10-8818-6Market Segmentation; Market Research; Market Segmentation Analysis; Market Targeting; Marketing Mix; Tact

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Market Segmentation Analysismentation analysis. This chapter also introduces natural, reproducible and constructive segmentation, reflecting that market segments may naturally exist, but typically do not and, therefore, have to be artificially created.