Titlebook: Market Research with Panels; Types, Surveys, Anal Martin Günther,Ulrich Vossebein,Raimund Wildner Textbook 20221st edition Springer Fachmed

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Special Analyses Consumer Panel,e other hand, the buyer-based special analyses focus on the buyer of the analyzed product and evaluate his behavior over different periods. These buyers form the basis for the so-called target group analyses.

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Textbook 20221st edition as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market..

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2192-4333 or application of diverse types of panels.One of the most important tasks of market research is to read market developments in such a way that one‘s own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being co

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https://doi.org/10.1007/978-3-658-37650-5Market research methods; Direct marketing panels; Trade panels; Industrial goods panel; Marketing; Market

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978-3-658-37652-9Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

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Market Research with Panels978-3-658-37650-5Series ISSN 2192-4333 Series E-ISSN 2192-4341

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