Titlebook: Market Mediations; Semiotic Investigati Beno?t Heilbrunn Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 bran

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書目名稱Market Mediations影響因子(影響力)




書目名稱Market Mediations影響因子(影響力)學(xué)科排名




書目名稱Market Mediations網(wǎng)絡(luò)公開度




書目名稱Market Mediations網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Market Mediations被引頻次




書目名稱Market Mediations被引頻次學(xué)科排名




書目名稱Market Mediations年度引用




書目名稱Market Mediations年度引用學(xué)科排名




書目名稱Market Mediations讀者反饋




書目名稱Market Mediations讀者反饋學(xué)科排名

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978-1-349-50622-4Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

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uropean intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.978-1-349-50622-4978-1-137-50998-7

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Book 2015Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

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https://doi.org/10.1057/9781137509987brand; branding; design

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