Titlebook: Market Driven Political Advertising; Social, Digital and Andrew Hughes Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brex

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Social and Digital Media: Creating, Engaging and Motivating Relationships,political brands and candidates. This chapter explores how the shift from a unidirectional approach of stakeholder to voter has now become a two-way conversation that can occur across multiple platforms in the space of seconds rather than days or weeks as was the case in the past..This change has be

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Political Advertising: Practitioner Lessons for 2018 and Beyond,hapter aims to do exactly that: how prior evidence discussed in the book can provide a guide for a practitioner that may want to run a campaign in the modern era..Whilst not strictly a DIY guide for campaigners, it reminds practitioners that politics and campaigning should focus on a market driven,

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