Titlebook: Managing Strategy; Cliff Bowman,David Asch Textbook 1996Latest edition Cliff Bowman and David Asch 1996 business strategy.management.Organ

口味

particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues.The book avoids an overly theoretical appro

SPURN

Blatant

Strategy, Structure and Systems,hanges in either strategy or structure, for example a shift from a single-product strategy to a multiproduct strategy, or moving from one business towards a diversified portfolio of businesses. We shall explore these major strategy-structure shifts later. First we need to examine the basic building blocks of organisations.

ostrish

Introduction,ing the strategy for the organisation, either as an individual or as part of a team. So the emphasis is on the explanation and development of tools and techniques that can be practically applied, and on developing powerful insights into the reality of strategy processes.

exigent

Managing Strategy in Not for Profit Organisations,re peculiar to NFPs. We believe that NFPs require special treatment in a book on strategic management, and that to fail to make clear the distinctive features of NFPs is to invite confusion in strategic thinking.

護(hù)身符

反感

lt is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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令人心醉

https://doi.org/10.1007/978-1-349-24381-5business strategy; management; Organisation; strategic management

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