| 書目名稱 | Managing Startup Enterprises in Emerging Markets |
| 副標(biāo)題 | Leadership Dynamics |
| 編輯 | Ananya Rajagopal |
| 視頻video | http://file.papertrans.cn/624/623198/623198.mp4 |
| 概述 | Establishes new research dimensions on convergence of leadership and marketing with various organizational dimensions of micro, small, and medium enterprises.Analyzes how unstructured marketing practi |
| 圖書封面 |  |
| 描述 | .This book provides a comprehensive view of the entrepreneurial dynamics within startups by?analyzing their marketing strategies in the context of exploiting new opportunities,?enhancing stakeholder values, and protecting their business ecosystem for continuous?growth.? Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book?explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying?entrepreneurial leadership and marketing...?. |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | start-up; leadership; marketing strategy; entrepreneurship; organizational design; workplace culture; lead |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-28155-7 |
| isbn_ebook | 978-3-030-28155-7 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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