Titlebook: Managing Social Media and Consumerism; The Grapevine Effect Rajagopal Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limi

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een fuels and Solar assisted electricity generation. The content strikes a balance between theory, material synthesis and application with the central theme being solar fuels.978-1-4939-4570-2978-1-4939-1628-3Series ISSN 1571-5744 Series E-ISSN 2197-7976

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Social Marketingve shopping experience online. However, most companies do not truly understand how to get involved with their consumers actively through social media, and platforms such as YouTube, Facebook, and Twitter are too often treated as standalone elements rather than part of an integrated system (Horppu et al., 2008).

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Shifts in Marketing Communication used to create a written language. Mobility of communication also occurred at this time, with writing being found on clay, wax, and tree bark. The next leap was the printing press during the fifteenth century, followed by the tremendous technological advancement of using air waves and electronic signals such as radio and telephone.

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