Titlebook: Managing Organizational Crisis and Brand Trauma; Dennis W. Tafoya Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 crisis ma

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起草

釘牢

凹槽

Glycogen

Harness

Measuring Brand Trauma,t of the trauma experienced and its effects requires quick action. But it’s not action without perspective. We need to begin with a complete picture of a brand’s health; its profile fits within broader organizational contexts—the organization’s social network.

新星

,When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t),n or professional who violated our trust won’t experience any trauma of their own, that’s not the case. Even if the organization doesn’t appear to be affected, for example, there’s no loss of sales, membership doesn’t decline or the stock doesn’t fall, other effects will surface.

分開

Stress-Fracture

Book 2018 ?The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization‘s leadership teams and advisory boards will find the material useful.?