Titlebook: Managing Online Reputation; How to Protect Your Charlie Pownall Book 2015 Charlie Pownall 2015 Online.Reputation.Social Media.Risk Managem

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The Rogue Employee leaked to a journalist, access to the deeper reaches of the company IT system is passed to a third party, someone conducts an unauthorized or illegal trade. Deliberate actions of this kind can be extremely damaging, raising serious questions about an organization’s leadership, culture, and values.

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The Hostile Journalisttheir agenda, and have little control over what the article they are writing is going to say. And then the facts of the article may be wrong, the context skewed, you are misquoted and, if you are lucky enough to get a public retraction, it is usually buried at the bottom of a page that few people re

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The Backfiring Campaignices, it can also be a double-edged sword that results in your carefully crafted efforts being sliced apart in full public view. Of course, some campaigns set out to cause controversy; a thick skin goes with the territory. Benetton’s 2011 online Unhate ad campaign promoting “a culture of tolerance”

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The Changing Face of Crisesin one of your best-known products. Unlike many of the incidents we saw in Part II, problems of this magnitude can paralyze senior leadership and severely impact the inner workings of your organization. They may also draw the attention of regulators and politicians, each with the power to put you ou