| 書目名稱 | Managing Media and Digital Organizations | | 編輯 | Eli M. Noam | | 視頻video | http://file.papertrans.cn/624/623111/623111.mp4 | | 概述 | Applies dimensions of the MBA curriculum directly relevant to the entirety of the media and digital sector.Provides a comprehensive view of the functions of management across the media, communications | | 圖書封面 |  | | 描述 | .What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, .creating .a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, .harvesting .the product created: market research, marketing, pricing, and distribution. And third, is the .control. loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.??.In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products | | 出版日期 | Textbook 2019 | | 關(guān)鍵詞 | media management; information management; media studies; management; media business; media economics; medi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-71288-8 | | isbn_ebook | 978-3-319-71288-8 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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