Titlebook: Managing Global Innovation; Uncovering the Secre Roman Boutellier,Oliver Gassmann,Maximilian Zedtwi Book 2008Latest edition Springer-Verlag

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ienbedingungen angepasst.Includes supplementary material: .Mit .Massenspektrometrie – ein Lehrbuch. liegt ein Werk vor, das mit seiner umfassenden, pr?zisen Darstellung sowie seinen vielen gelungenen Illustrationen und Fotos eine Lücke auf dem deutschsprachigen Markt schlie?t..Dieses im englischspra

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Challenges of Organizing International Research & Developmentm-sized enterprises) and so-called “born-global” start-ups, MNCs define the landscape of global innovation. Multinational companies determine the international division of labor with their production, R&D, marketing, and sourcing strategies; they transfer technologies and management skills, and they

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External Driverstion of R&D resources. As we will describe in Part II, the contracted term “R&D” beguiles us into disregarding the inherent differences between research and development. The necessities of science, compared with the needs of engineering and development, entail different managerial problems (see e.g.

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The Market as a Challenge for R&Disting customer demands may have negative effects on the role R&D has to fulfill on a corporate level. In particular, there is rising concern about sustained long-term innovativeness when R&D is focused to early on customer demands.

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Technology Listening Postscreasingly complex, and new technologies combine to form new markets, individual companies are restructuring R&D to improve their knowledge and technology transfer capability (see Table II.2.1 for a list of recent industry-transforming phenomena). In part, this is done through focusing on certain st

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