Titlebook: Management von Zins?nderungschancen und -risiken; Bernhard Wondrak Book 1986 Springer-Verlag Berlin Heidelberg 1986 Chance.Management.Zins

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Bernhard Wondrak. The book starts with aframework for considering the various bases and methods available forconducting segmentation studies. The second section contains a moredetailed discussion of the methodology for market segmentation, fromtraditional clustering algorithms to more recent developments infinite m

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Bernhard Wondrakin an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years.Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.

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