Titlebook: Management by Missions; Pablo Cardona,Carlos Rey Book 20081st edition Pablo Cardona and Carlos Rey 2008 management.organization.organizati

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ational through objectives, which have no value in themselves, but are vital as a means to fulfil the mission. This new management philosophy ensures better performance in all levels of the organization.978-1-349-36240-0978-0-230-59894-2

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The mission chart mission has no particular meaning for the organization’s members. What does have a meaning, though, is how each person can contribute to the accomplishment of that mission. For that, we need to clarify what “contributing to the accomplishment of the mission” means for each job.

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Mission-driven leadershipllowers. Various modern leadership models belong within this relational approach. The best known of them is transformational leadership. However, the limitations of this model are becoming increasingly apparent.

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The values of a balanced culture, that commitment will likely translate as “satisfy customers’ needs ethically and profitably.” Evidence of the connection is the fact that companies usually present their mission and values together. That is no coincidence. Often, a company’s mission can only be fully understood in light of its values.

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CASE: Sony Spain, the implementationeir organizations. Some of them, have contacted us and we regularly exchange experiences and analyze their progress. Lastly, there are the companies on which we have conducted consultancy projects on strategy and cultural change based on MBM, some of which have resulted in a complete cultural transformation.

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