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Titlebook: Management and Marketing of Wine Tourism Business; Theory, Practice, an Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if

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書目名稱Management and Marketing of Wine Tourism Business
副標(biāo)題Theory, Practice, an
編輯Marianna Sigala,Richard N. S. Robinson
視頻videohttp://file.papertrans.cn/623/622253/622253.mp4
概述Combines theory and practice with research findings and international case studies.Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new tec
圖書封面Titlebook: Management and Marketing of Wine Tourism Business; Theory, Practice, an Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if
描述.This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.? Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.?.
出版日期Book 2019
關(guān)鍵詞Wine tourism; Wine destinations; Wine tourism stakeholders; Wine research; Wine marketing; Wine consumers
版次1
doihttps://doi.org/10.1007/978-3-319-75462-8
isbn_softcover978-3-030-09238-2
isbn_ebook978-3-319-75462-8
copyrightThe Editor(s) (if applicable) and The Author(s) 2019
The information of publication is updating

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Introduction: The Evolution of Wine Tourism Business Management,of new markets: mass and niche. In this introduction to our book we set the tone for the chapters to follow by examining factors transforming both the wine tourist (e.g. their profile, behaviour and forces driving demand) and wine tourism businesses (critical success factors and emerging innovations
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發(fā)表于 2025-3-22 15:25:57 | 只看該作者
Factors Influencing Consumer Wine Choice: The Case of Wine Tourism practitioners suggest a continued focus on the provision of unique wine tourism experiences; while the findings support the theoretical links between consumers own past experiences and their use as a valuable information source when making purchase decisions.
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Wine Tourists with Children: A Constrained-Based Approach for Untapping a Latent Wine Tourism Marketions to visit wineries as well as the constraints inhibiting them to undertake wine tourism. The chapter concludes by providing ideas for future research as well as suggestions about how wineries can address these constraints for untapping into this overlooked wine tourism market and driving a new d
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發(fā)表于 2025-3-23 03:07:02 | 只看該作者
Winey Kids: Promoting Wine Tourism to People with Childrenrent market so that they can better customise their offerings and make them more appealing and accessible to this market segment; and assist wine regions to promote themselves to a niche wine market segment by creating a positive image of a children-friendly wine destination. The case study is a gre
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