書目名稱 | Management |
編輯 | Roger Oldcorn |
視頻video | http://file.papertrans.cn/623/622118/622118.mp4 |
叢書名稱 | Professional Masters (Business) |
圖書封面 |  |
描述 | The third edition of this book aims to improve the quality of management by introducing the reader to those aspects of management which have come to be regarded as good ideas or good practical advice. To be a successful manager today requires a lot of effort - especially thinking! - but the world of the practical manager is in danger of becoming too far removed from the world of management theory. This book attempts to bridge the gap, showing how and where theory can help managerial effectiveness. |
出版日期 | Textbook 1996Latest edition |
關(guān)鍵詞 | business; management; Manager; marketing; organization; strategy |
版次 | 3 |
doi | https://doi.org/10.1007/978-1-349-13195-2 |
copyright | Roger Oldcorn 1996 |