| 書目名稱 | Macmillan Dictionary of Marketing and Advertising |
| 編輯 | Michael J. Baker |
| 視頻video | http://file.papertrans.cn/621/620929/620929.mp4 |
| 概述 | A definitive resource each entry is clearly defined through accurate and succinct explanations. Accessible the book is easy to use as it is fully crossreferenced and has clear subject headings. It doe |
| 圖書封面 |  |
| 描述 | The third edition of the much acclaimed .Macmillan Dictionary of Marketing and Advertising., is the definitive resource for all those who wish to be familiar with marketing and advertising terms.Ithas been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field.Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person. |
| 出版日期 | Textbook 1998Latest edition |
| 關鍵詞 | Advertising; development; interest; marketing |
| 版次 | 3 |
| doi | https://doi.org/10.1007/978-1-349-26479-7 |
| copyright | Michael J. Baker 1998 |