Titlebook: MUBI and the Curation Model of Video on Demand; Mattias Frey Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive li

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Book 2021executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the mark

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way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the mark978-3-030-80076-5

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At the End of the Long Tail,th knell for the “l(fā)ong tail” and some other curation theories. On the other, they underline the urgency for alternative models of media pluralism in a world increasingly dominated by behemoths such as Netflix, Amazon and Disney.

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ader spectrum of curation-style VOD services that seek to esSubscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data

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Introduction,cholars. This chapter previews the book’s argument that this “curation model” entails a distinct business paradigm, marketing rhetoric, taste philosophy, choice architecture and audience engagement—albeit residing on a spectrum with the algorithmic providers and meeting with decidedly circumscribed long-term market success.

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Curation as Discourse, Trend and Cultural Salve,objects and so on). This chapter also contextualises this contemporary discourse historically: although this has been swelling recently in response to real spikes in media production and data proliferation, humans have been anxious about too much information and cultural products since at least Roman times.