Titlebook: Luxury, Lies and Marketing; Shattering the Illus Marie-Claude Sicard Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limit

CLOG

書目名稱Luxury, Lies and Marketing影響因子(影響力)




書目名稱Luxury, Lies and Marketing影響因子(影響力)學(xué)科排名




書目名稱Luxury, Lies and Marketing網(wǎng)絡(luò)公開度




書目名稱Luxury, Lies and Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Luxury, Lies and Marketing被引頻次




書目名稱Luxury, Lies and Marketing被引頻次學(xué)科排名




書目名稱Luxury, Lies and Marketing年度引用




書目名稱Luxury, Lies and Marketing年度引用學(xué)科排名




書目名稱Luxury, Lies and Marketing讀者反饋




書目名稱Luxury, Lies and Marketing讀者反饋學(xué)科排名

撕裂皮肉

http://image.papertrans.cn/l/image/589161.jpg

撫育

鐵砧

Doing Away with Some Received Ideas,It is difficult, if not impossible, to open a book or read an article about luxury without happening upon the same commonplaces, made up of a few of the following words:

大量殺死

chance

SOB

How Luxury Brands Work,rands. Invariably in Paris the discussion ended immediately with a scornful “no.” Once, after I cited one of the numerous American studies that placed these brands in the “l(fā)uxury” category, I was greeted with this reply: “Don’t tell me you’re going to listen to what a bunch of Midwestern rednecks have to say!”

反應(yīng)

s with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy978-1-349-44307-9978-1-137-26469-5

DIS

Costume