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Titlebook: Luxury the Chinese Way; The Emergence of a N Serena Rovai Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Luxury Market.Chin

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發(fā)表于 2025-3-21 17:30:05 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Luxury the Chinese Way
副標(biāo)題The Emergence of a N
編輯Serena Rovai
視頻videohttp://file.papertrans.cn/590/589160/589160.mp4
圖書封面Titlebook: Luxury the Chinese Way; The Emergence of a N Serena Rovai Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Luxury Market.Chin
描述.China‘s love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of ‘Chinese characteristics‘ on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China‘s innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry. .
出版日期Book 2016
關(guān)鍵詞Luxury Market; Chinese Culture; Geographical Expansion; Client Segmentation; Tourism; brand; China; communi
版次1
doihttps://doi.org/10.1057/9781137537751
isbn_softcover978-1-349-71123-9
isbn_ebook978-1-137-53775-1
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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The Impact of Geographical Expansion and New Urban Dynamics on Client Segmentation— “the capital of the north” in the past — became the capital of the People’s Republic. Since the foundation of the People’s Republic, the Chinese economy has been oriented towards being centrally planned, with the Communist central bloc having control of economic development and investment. However
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Luxury Tourism: The New Shopping Perspectiveobal luxury goods market — as evidenced by Claudia D’Arpizio (2013) of the Italy-based Bain & Company consulting firm. Multiple research in the field estimate that China will represent the largest domestic market for its sales volumes of luxury goods and services worldwide by 2020, representing more
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