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Titlebook: Luxury Marketing; A Challenge for Theo Klaus-Peter Wiedmann,Nadine Hennigs Book 2013 Springer Fachmedien Wiesbaden 2013 Luxury Brand.Luxury

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發(fā)表于 2025-3-21 16:24:44 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Luxury Marketing
副標題A Challenge for Theo
編輯Klaus-Peter Wiedmann,Nadine Hennigs
視頻videohttp://file.papertrans.cn/590/589151/589151.mp4
概述Why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behavior.Includes supplementary material:
圖書封面Titlebook: Luxury Marketing; A Challenge for Theo Klaus-Peter Wiedmann,Nadine Hennigs Book 2013 Springer Fachmedien Wiesbaden 2013 Luxury Brand.Luxury
描述?.The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior..This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements..
出版日期Book 2013
關鍵詞Luxury Brand; Luxury Brand Management; Luxury Goods; Luxury Market; Luxury Marketing Mix
版次1
doihttps://doi.org/10.1007/978-3-8349-4399-6
isbn_softcover978-3-663-20517-3
isbn_ebook978-3-8349-4399-6
copyrightSpringer Fachmedien Wiesbaden 2013
The information of publication is updating

書目名稱Luxury Marketing影響因子(影響力)




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書目名稱Luxury Marketing網絡公開度




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書目名稱Luxury Marketing被引頻次學科排名




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