Titlebook: Luxury Fashion Retail Management; Tsan-Ming Choi,Bin Shen Book 2017 Springer Nature Singapore Pte Ltd. 2017 Fashion Business.Fashion Retai

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https://doi.org/10.1007/978-981-10-2976-9Fashion Business; Fashion Retailing; Luxury Business; Luxury Consumption; Luxury Fashion; Luxury Fashion

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How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions? particularly important for luxury products and brands due to its the wider implications for consumer psychology and behavior and marketing practice. Hence, theoretical and managerial implications are discussed arising from the self-concept and brand personality (SCBP) framework.

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Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumerspetent, Sociable, Creative, Snobby, and Romantic. The findings not only provide insights into the underlying values that consumers are seeking from luxury fashion consumption, but also offer a theoretical guidance to the practitioners in the luxury goods industry in their effort of brand equity building.

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