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Titlebook: Luxury Brands in Emerging Markets; Glyn Atwal,Douglas Bryson Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

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書(shū)目名稱Luxury Brands in Emerging Markets
編輯Glyn Atwal,Douglas Bryson
視頻videohttp://file.papertrans.cn/590/589148/589148.mp4
圖書(shū)封面Titlebook: Luxury Brands in Emerging Markets;  Glyn Atwal,Douglas Bryson Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
描述This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
出版日期Book 2014
關(guān)鍵詞Advertising; brand; business; China; demography; Distribution; Emerging Markets; knowledge; strategy
版次1
doihttps://doi.org/10.1057/9781137330536
isbn_softcover978-1-349-46108-0
isbn_ebook978-1-137-33053-6
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2014
The information of publication is updating

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The Luxury Landscape in India: Consequences for the Wine Sector recorded in ancient literature, found in archaeological discoveries, and firmly continues in today’s societies globally. In a postmodern era, the demand for luxury brands is no longer principally confined to the developed world, but is visibly apparent in emerging markets. Asia’s soaring importance
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