Titlebook: Low-Income Consumers as a Source of Innovation; Insights from Idea C Aline Kr?mer Book 2015 Springer Fachmedien Wiesbaden 2015 Brazil.creat

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書目名稱Low-Income Consumers as a Source of Innovation影響因子(影響力)學科排名




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書目名稱Low-Income Consumers as a Source of Innovation被引頻次




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書目名稱Low-Income Consumers as a Source of Innovation讀者反饋學科排名

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. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.978-3-658-08929-0978-3-658-08930-6

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Book 2015er day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop

聯(lián)想

Introduction,s factor for innovation (see, e.g., Gruner and Homburg 2000). Moreover, studies have investigated how companies can identify and build on user innovations, and how they can leverage the knowledge of users by integrating them into new product development processes (see section 2.1).

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Insights from the field: Case studies,itted the ideas – considering, first, their socioeconomic profile and, second, the extent to which they show lead-user characteristics. Furthermore, the third section aims to explore the characteristics of those participants with high creativity scores.

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Aline Kr?mer languages tend to be more valued at prestigious academically oriented institutions and less valued at professionally oriented institutions. Moreover, languages are largely positioned as specialist academic knowledge and do not seem to be closely connected to universities’ policies about internation

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