Titlebook: Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era; Proceedings of the 2 Michael W. Obal,Nina Krey,Christian Bushardt

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乞討

2363-6165 the "engagement era" of marketing.Includes contributions re.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members

脾氣暴躁的人

An Interactive Session with Top Reviewers,level) journals, for reviewers are the “first line of defense” against poor scholarship appearing in print. (As humans, we prefer to review well-written, insightful manuscripts that we can help polish to a publishable form. Hopefully this session will get all of us closer to our preferences.)

施加

中世紀(jì)

Developing a Brand Talkativeness Scale,about brands. Previous research on consumers’ use of brand names in everyday conversations focuses predominantly on either the acquisition of brand information prior to own purchase decisions or the dissemination of brand information to benefit other consumers’ decision-making (i.e. word-of-mouth/e-word-of-mouth) (e.g. Henning-Thurau et al. 2004).

阻撓

ng the major disasters of large scale that may affect the natural environment as well as urban areas, often causing massive destruction, loss of property, or even fatalities worldwide. Developing tools that are effective for disaster management is imperative to monitor and mitigate their effect. Sat

Frequency

Anne L. Roggeveeneasonal and pandemic influenza outbreaks from a spatiotemporal perspective. We believe that combining travel data with epidemiological data is the first step to develop a tool to predict future epidemics and better understand the effects that these outbreaks have on societal functions over time. Rea

條約

Curtis P. Haugtvedt grades of masonry buildings by European Macroseismic Scale-98 and the application of geoinformation methods towards 3D mapping and damage assessment after a catastrophic earthquake event. We explore the synergistic exploitation of a Real Time Kinematics system, terrestrial photogrammetry, Unmanned

laxative

Madhu Viswanathans well. To monitor the flood extent, aerial monitoring approach is considered as one of the best measures. Compared to space borne remote sensing, aerial platforms are more reliable in obtaining real time data with higher spatial resolution. Among the obstacles in using space borne remote sensing ap

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